Imperial Brands (MEX:IMB N) Moat Score : 6/10 (As of Jul. 03, 2025)

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What is Imperial Brands Moat Score?

Imperial Brands has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Imperial Brands has Narrow Moat: Imperial Brands has a strong narrow moat due to its established brand strength and customer loyalty in the tobacco industry. Regulatory barriers and economies of scale support its position, but declining tobacco consumption and competition from alternatives limit its moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Imperial Brands might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Competitive Comparison of Imperial Brands's Moat Score

For the Tobacco subindustry, Imperial Brands's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Imperial Brands's Moat Score Distribution in the Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Imperial Brands's Moat Score distribution charts can be found below:

* The bar in red indicates where Imperial Brands's Moat Score falls into.

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Imperial Brands (MEX:IMB N) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score	Moat Level
10	Wide Moat - Exceptionally dominant and durable wide moat
8 - 9	Wide Moat - Clear and robust wide moat
7	Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6	Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5	Narrow Moat - Solid narrow moat
4	Narrow Moat - Discernible but modest moat
1 - 3	No Moat - Very weak/transient advantages
0	No Moat - No discernible moat

Imperial Brands Moat Score Related Terms

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Imperial Brands Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Tobacco Products » Imperial Brands PLC (MEX:IMB N) » Definitions » Moat Score

Comparable Companies

Traded in Other Exchanges

IMBBY:USA IMBBF:USA IMBl:UK IMB:UK ITBA:Germany ITB:Germany ITB:Germany ITBA:Germany ITB:Germany

Address

121 Winterstoke Road, Bristol, GBR, BS3 2LL

Website

https://www.imperialbrandsplc.com

Imperial Brands is the world's fourth-largest international tobacco company (excluding China National Tobacco), with total fiscal 2024 volume of 190 billion cigarettes sold in more than 120 countries. Its largest and most important markets are the US (where it sits as the third-largest manufacturer, following its acquisition of the Winston and Blu brands), Germany, the UK, Spain, and Australia. The firm also holds a leading global position in the fine-cut tobacco and hand-rolling paper categories. It has a logistics platform in Western Europe, Altadis.

Imperial Brands Headlines

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